Resume

Experience

Organizational Change Manager  • Jeffco Public Schools • 2019-present

  • Design and facilitate the human side of change in projects related to business processes, systems, and technologies for the second largest school district in Colorado, which includes 157 schools, employs 14,000 individuals, and educates approximately 80,000 students.
  • Play a critical role in key projects such as the development and implementation of a district-wide one-to-one device program, COVID response and recovery, and the transition away from a custom-built student information system.
  • Develop change management and communications best practices, tools, templates, and tactics. Implement those to maximize adoption, minimize business disruption, and ensure the long-term success of projects.
  • Act as an internal consultant across multiple projects and departments for all levels of the organization, including project sponsors, senior leaders, and directors of functional teams, as they lead through transition.

 

Digital Media Specialist  • Jeffco Public Schools • 2016-2019

  • Created, implemented, and measured the success of a digital media strategy to increase awareness of and provide information about Jeffco Public Schools, the second largest school district in Colorado.
  • Led the redesign of the district’s public website (500+ pages) and the district’s intranet (80+ Google sites into one new site). Facilitated and served as a co-project manager of the redesign process for 153 school websites.
  • Managed content on the district’s public website that experienced an average of 8.5 million page views from 1.6 million visitors each year. Oversaw the work of 70+ editors on this website.
  • Convened and directed the work of a cross departmental web governance committee that set policies, guidelines, and best practices for websites, mobile apps, and social media use across the district.
  • Oversaw district social media channels including a Facebook page with 13,000+ fans and a Twitter account with 9,500 followers. Started a district Instagram account.

 

Freelance Designer and Writer  • wb designs • 2003-present

  • Create logos, print materials, wedding invitations, and website elements for various companies, organizations, and individuals.
  • Designed 200-page book.
  • Write articles for various publications.

 

Director of Marketing • Email on Acid • 2015–2016

  • Developed, implemented, and measured the success of an integrated marketing, communications, and public relations plan for a SaaS company providing email optimization tools for companies such as Toyota, Hilton, The New York Times, and Coca-Cola.
  • Managed a team of four direct reports who achieved a 20 percent increase in product subscriptions, 70 percent increase in email list subscribers, and an average of 55 percent increase in social media followers during my tenure.
  • Facilitated collaborative partnerships with companies in the industry—ranging from writing guest blog posts to cohosting webinars and co-publishing guides—resulting in 19 projects.
  • Managed the marketing budget, which included the work of external contractors for public relations, graphic design, SEO, and paid advertising.

 

Communications Manager • LiveWell Colorado • 2014–2015

  • Created and executed multi-channel communications strategies for a wide range of initiatives ranging from policy support to social marketing to fundraising campaigns for a statewide nonprofit committed to increasing healthy eating and active living.
  • Engaged and grew a robust social media community of 65,000+ Facebook fans, 3,500+ Twitter followers, 2,900+ Pinterest followers, and a private Facebook group for LiveWell Moms.
  • Created, curated content for, and published one quarterly and three monthly e-newsletters and two blogs.
  • Provided communications training and support for the organization’s strategic partners and coalitions.
  • Oversaw external contractors for public relations, website development, creative strategy, and graphic design work.

 

Public Relations and Communications Director • The Gathering Place • 2010–2014

  • Performed all communications, public relations, and marketing functions for a Denver-area nonprofit serving women, their children, and transgender individuals experiencing homelessness and poverty.
  • Wrote, edited, designed, and managed the production of agency materials including press releases, fact sheets, executive speeches, editorial pieces, monthly e-newsletters, quarterly print newsletters, annual reports, brochures, event invitations, fundraising requests, and various other marketing collateral.
  • Pitched stories to, managed relationships with, and fielded media requests from Denver-area and national media.
  • Oversaw digital media—website, email marketing, and social media—strategy and implementation.
  • Led brand discovery process and branding trainings for staff and board of directors.
  • Redesigned organization website and email templates to match new brand standards.
  • Spoke to groups and individuals about the mission and work of the organization.

 

Manager of Web Communications • Duke Law School • 2007–2010

  • Wrote, edited content for, and managed more than 40 web editors on www.law.duke.edu and related websites for the top tier law school of Duke University.
  • Spearheaded successful internal website redesign process creating tailored content for targeted audiences.
  • Trained staff to use web editing and email marketing systems.
  • Designed email marketing strategy, implementation plan, policies, and CAN-SPAM compliant templates.
  • Created, developed strategy for, and maintained law school social media channels.

 

Communications Coordinator • Mt. Evans Hospice • 2005–2007

  • Wrote, edited, and designed press releases, newsletters, annual reports, and brochures for a nonprofit hospice and home health care that served four counties in Colorado.
  • Redesigned and maintained organization website.
  • Created a media kit, media database, media plans for annual events, and crisis communication plans.
  • Managed relationships with and successfully pitched stories to Denver and mountain-area media.
  • Managed designers, printers, and volunteers for various projects and events.

 

Education

Cornell University
Certificate
Change Management

Syracuse University: S.I. Newhouse School of Public Communications
Master of Arts
Magazine, Newspaper, Online Journalism

Vanderbilt University                             
Bachelor of Arts, cum laude
Double major: Communication Studies and Philosophy

 

Skills

Proficient in Adobe Creative Suite, Microsoft Office Suite, Google Suite, and AP Style. Fluent in numerous content management (WordPress, Drupal, SchoolMessenger, etc.), email marketing (Constant Contact, MailChimp, Bronto, etc.), and project management (PPM Pro, Asana, Jira, Trello, etc.) systems. Experience with Google AdWords, pay per click social media advertising, HTML editing, website optimization tools, Google Analytics, and various video editing software applications.

Archives

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