Colorado Gives Day Campaign for LiveWell Colorado

SXSW Presentation

SXSW Pitch Stage Presentation

Presented Email on Acid’s products/services on the pitch stage at SXSW 2015. View the slide deck from the pitch.
EOA Blog Posts

Email on Acid Blog Posts

Wrote a variety of blog posts for the Email on Acid company blog while I served as their Director of Marketing. Those are now catalogued under my author profile on their website.
EOA Marketing Materials

Email on Acid Marketing Materials

Created various one-pagers, handouts, and other marketing materials for Email on Acid when I served as their Director of Marketing. Email Bootcamp One-Pager Testing Product One-Pager Analytics Product One-Pager API Clients One-Pager Pricing Page   Email Checklist Send Better Email […]
Spam Laws

DIY Marketers: How Do Spam Laws Relate to SMS and Email Marketing?

Original article appeared on DIY Marketers blog. Spam Law Compliance: What You Can Do to Safeguard Yourself With each passing year, governments are becoming more and more restrictive about unsolicited email. The CAN-SPAM Act of 2003 is a spam law that […]
Emma Blog Post

My Emma Blog: The Goldilocks Principle and email frequency

Original article appeared on MyEmma’s Blog No doubt you’re familiar with the children’s story “Goldilocks and The Three Bears.” You might not, however, be familiar with The Goldilocks Principle. Used in psychology, biology, engineering and economics, The Goldilocks Principle states […]
CoBiz Magazine Article

CoBiz Magazine: Three ways to botch an email campaign

Original article appeared in ColoradoBiz Magazine An estimated 93 billion marketing emails are sent each day and yet only 22 percent of them are opened. To ensure your precious communications or promotions miss the mark, follow these tips to be […]
EOA Website Redesign

Email on Acid Website Redesign

Co-led the website redesign project for Email on Acid with a developer and project manager. Included overseeing all copy writing and editing, graphics production, and photography. Old homepage design: New homepage design:
Healthy Valentine's Day Story

LiveWell Colorado Blog: Celebrate a healthy Valentine’s Day this year

Original article appeared on the LiveWell Colorado Blog Take a minute to think about the best valentine you’ve ever received. What flashed through your mind? A note? A gift? Chocolate or candy? While our culture struggles to separate food—especially sugary […]
The Denver Post Coverage

LiveWell Colorado annual luncheon coverage in The Denver Post

December 17, 2014 Read the original article on The Denver Post website Make all the jokes you want about banquets with rubber-chicken entrées. Just know that  LiveWell Colorado’s fundraising luncheon was an exception to the rule. Oh, the main dish did involve chicken, but […]
Colorado Gives Day Fundraising Campaign

Colorado Gives Day Campaign for LiveWell Colorado

Worked with Launch Advertising to create a series of social media posts and paid ads along with a collection of targeted email campaigns for Colorado Gives Day 2014.    
Gorilla Run Design

Gorilla Run Ad

Created an ad for the Denver Gorilla Run for Denver Life Magazine.
Digital Media 101 Presentation

ynpn Denver Digital Media 101 Presentation

Gave a presentation for the ynpn Denver professional development series titled Digital Media 101. Covered websites, blogs, email marketing, and social media strategies and best practices.
LiveWell Colorado Social Media

LiveWell Colorado Social Media

Created a series of #Motivation4Monday posts for LiveWell Colorado (a few are included here). “Exercise in the morning,” the most successful post, received 3,000+ likes, 1,400+ shares, and had an organic reach of more than 150,000 individuals.  
An Evening with the Rat Pack Design

The Gathering Place’s 2014 Gala

Created logo and supporting materials (invitations, sponsor packets, event signage, program, and more) for The Gathering Place’s 2014 gala which raised $164,000 to support the mission of the organization.
Giving Societies Design

The Gathering Place Giving Societies

  Created logos for The Gathering Place’s monthly giving and lifetime cumulative giving societies.
Branding Trainings

Branding Trainings for The Gathering Place

Developed and led a series of trainings for The Gathering Place’s staff and board of directors on branding and how it permeates every aspect of an organization. Branding 101 Branding 201 Branding 301
The Denver Post Coverage

The Gathering Place Writer’s Group Coverage in The Denver Post

August 13, 2013 Read the full article on The Denver Post website Briana Johnson held a spiral notebook with both hands and recited a long paragraph from the page to the five women gathered around her for the weekly writing […]
TGP Newsletter Story

The Gathering Place Newsletter: Berda’s Story

It’s a warm Thursday evening in August and St. Cajetans Cathedral on Denver’s Auraria Campus is filled with a celebratory crowd. Everyone rises as the first strains of “Pomp and Circumstance” are played and the graduates, in their black caps […]
ynpn Learning Circle

ynpn Denver Learning Circle

Led a six-week Learning Circle for ynpn Denver’s professional development program titled “Sticky Stories, Branding, and the Art of Nonprofit Communications.” Learning Circle Session 1 Learning Circle Session 2 Learning Circle Session 3 Learning Circle Session 4 Learning Circle Session […]
Westword Coverage

Shelter Shortage for Women Story Series in Westword

A series of articles in Westword‘s print and online publications in December 2012 examined the shortage of shelter beds available in the Denver metro area for women. I worked with the reporter to facilitate the interviews and gather other information (statistics, […]
Stitchy Women Design

Stitchy Women Logo

Created logo and brand identity package (including letterhead and business cards) for monogramming company in North Carolina.
The Denver Post Coverage

Denver’s Camping Ban Op Ed in The Denver Post

May 9, 2012 Read the original article on The Denver Post website As the debate surrounding the urban camping ban has escalated over the past several weeks, we have scrambled to prepare for how it will affect the women our […]
Bon Temps on Bourbon Street Design

The Gathering Place’s 2012 Gala

Created the logo and all supporting materials (print and digital) for Bon Temps on Bourbon Street, The Gathering Place’s 2012 gala that raised approximately $180,000 to support the mission of the organization.
NPR Coverage

The Gathering Place’s Client on NPR’s Story Corps

When NPR’s StoryCorps came to Denver in 2011, I worked with the executive director of The Gathering Place to identify some women who would be able to participate and share their stories. The story of Queen Jackson was then chosen […]
Vickers Golf Tournament Design

Tommy Vickers Memorial Golf Tournament

Created identity and materials (invitations, programs, email campaigns, and more) for The Gathering Place’s annual golf tournament.
Feed the Need Design

Feed the Need Foodraising Campaign

Created a logo, supporting materials (print and digital) and a life-sized monster for The Gathering Place’s “Feed the Need” fundraising and food raising drive.
Huffington Post Coverage

Story About Leslie Foster in The Huffington Post

I fielded this media request and helped Leslie with interview prep for the article.   Filed by Andrea Rael Read the original article on The Huffington Post’s website.   In 2010 Denver’s only daytime homeless shelter for women and children, The […]
SkillSense Design

SkillSense Logo

Created logo, brand identity package (letterhead and business cards), and a series of brochures and materials for SkillSense, a counseling business in North Carolina.
Duke Law Website Redesign

Duke Law Website Design Tweak

Spearheaded a project to tweak a recently released website redesign. The navigation was unclear and problematic for two core audiences: the current students and staff. In addition, the homepage did not have adequate space to highlight programs and departments buried […]
Duke Law International Reunion Design

Duke Law International Law Reunion

Created invitations, email templates, posters, programs, and additional materials for Duke Law School’s International Conference & Reunion in 2008.

Camp Comfort Story on Denver Channel 7

Facilitated The Denver Channel’s production of a series of videos about Camp Comfort, a special summer camp for grieving children, that ran multiple times on air in August/September 2006. View the Camp Comfort coverage on The Denver Channel website  

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