Blog Posts
SXSW Pitch Stage Presentation
Presented Email on Acid’s products/services on the pitch stage at SXSW 2015. View the slide deck from the pitch.
Email on Acid Blog Posts
Wrote a variety of blog posts for the Email on Acid company blog while I served as their Director of Marketing. Those are now catalogued under my author profile on their website.
Email on Acid Marketing Materials
Created various one-pagers, handouts, and other marketing materials for Email on Acid when I served as their Director of Marketing. Email Bootcamp One-Pager Testing Product One-Pager Analytics Product One-Pager API Clients One-Pager Pricing Page Email Checklist Send Better Email […]
DIY Marketers: How Do Spam Laws Relate to SMS and Email Marketing?
Original article appeared on DIY Marketers blog. Spam Law Compliance: What You Can Do to Safeguard Yourself With each passing year, governments are becoming more and more restrictive about unsolicited email. The CAN-SPAM Act of 2003 is a spam law that […]
My Emma Blog: The Goldilocks Principle and email frequency
Original article appeared on MyEmma’s Blog No doubt you’re familiar with the children’s story “Goldilocks and The Three Bears.” You might not, however, be familiar with The Goldilocks Principle. Used in psychology, biology, engineering and economics, The Goldilocks Principle states […]
CoBiz Magazine: Three ways to botch an email campaign
Original article appeared in ColoradoBiz Magazine An estimated 93 billion marketing emails are sent each day and yet only 22 percent of them are opened. To ensure your precious communications or promotions miss the mark, follow these tips to be […]
Email on Acid Website Redesign
Co-led the website redesign project for Email on Acid with a developer and project manager. Included overseeing all copy writing and editing, graphics production, and photography. Old homepage design: New homepage design:
LiveWell Colorado Blog: Celebrate a healthy Valentine’s Day this year
Original article appeared on the LiveWell Colorado Blog Take a minute to think about the best valentine you’ve ever received. What flashed through your mind? A note? A gift? Chocolate or candy? While our culture struggles to separate food—especially sugary […]
LiveWell Colorado annual luncheon coverage in The Denver Post
December 17, 2014 Read the original article on The Denver Post website Make all the jokes you want about banquets with rubber-chicken entrées. Just know that LiveWell Colorado’s fundraising luncheon was an exception to the rule. Oh, the main dish did involve chicken, but […]
Colorado Gives Day Campaign for LiveWell Colorado
Worked with Launch Advertising to create a series of social media posts and paid ads along with a collection of targeted email campaigns for Colorado Gives Day 2014.